Matt Scheckner – The Greatest Showman: why a week is never a long time in advertising
This week, Michael is joined by Lord Matt Scheckner, founder and CEO of Advertising Week, the premier global gathering for the creative industries, renowned for its flagship events in New York, London, Tokyo, Sydney, Mexico City and Johannesburg. Matt’s early career included the role of executive director of sports for the City of New York, aged just 23, which set him on the path to his role today, hosting major events around the world. In this interview, the master networker also shares his advice on how to not be fearful in challenging times and the story behind the (in)famous Nathan’s Hot Dog Eating Contest.