Townsend Feehan, IAB Europe
Episode 91, Jul 31, 2020, 08:01 AM
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech. In this week's episode: the European Court of Justice terminates its data agreement with the US over surveillance concerns; eBay launches Advanced Audience Targeting, which uses its own customer information to target consumers; and an advertiser-funded paywall, AdGate, launches in Australia.
IAB Europe's Townsend Feehan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the end of the EU-US Privacy Shield, eBay's Advanced Audience Technology, and AdGate.