Super-size me! The Role of Mass Marketing

In a time of hyper-personalisation in B2B marketing, is there still a role for mass marketing? Business Marketing Club Chair Dave Stevens takes the views of Brian Macreadie (Head of Marketing at Addleshaw Goddard), Helen Brougham (Marketing Operations Manager at Telefonica O2), and Nic Midegs (Senior Product Marketing Manager at Centrica Business Solutions).

Rob Skinner shares a key lesson she took on the journey to being MD of Skout PR. And Managing Director of Chocolate Matt Mason shares some great B2B marketing examples and what he’s learned from them.