Mental Health and B2B Marketing

16 million people in the UK – that’s one on four adults –experience a mental illness at some point each year ranging from anxiety and depression to alcohol dependence, substance misuse and psychosis.  As B2B marketers therefore we all have a responsibility when it comes to mental illness. Business Marketing Club Chair Dave Stevens talks to Rachel Egan (Senior Marketing Officer at Mind) and to Oliver Matejka (B2B Copywriter at Unmind) about what we can all do to help.

   

Meanwhile, Head of Content at Vismedia Jonathan Sedger shares some great B2B marketing examples and what they’ve learned from them.

And Nim Haas shares a key lesson she took on the journey to being Advisory Board Member to Women in Tech.