An Inconvenient Truth: B2B Marketing and Sustainability

Episode 42,   Jul 03, 2020, 02:00 PM

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Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change.  If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part?  Business Marketing Club Chair Dave Stevens talks to Senior Product Marketing Manager at Centrica Business Solutions Nic Midegs and Marketing Director at Carbon Intelligence Jane Lucken for their advice.  

CEO at Loyalty AI Michael Williamson shares some great B2B marketing examples and what he's learned from them.
And Gurmit Samra tells us about his B2B marketing journey to becoming Creative Director at Impress Video.