Allmade Joins Sanmar | Here's The Story of How It Happened

Allmade Apparel has joined forces with SanMar to distribute ethically made, ecologically friendly t-shirts across the world. Designed by screen printers with screen printing in mind, Allmade’s tri-blend t-shirt has become one of the industry’s coveted products. Bruce from Printavo sits down with Allmade founders Brett Bowden (Printed Threads) and Mel Lay (SandiLake Clothing) and co-host Steven Farag to discuss this incredible partnership.

Allmade is about more than t-shirts. From their Impact Calculator that shows how much water and plastic they’ve diverted through their ecological efforts to their partnership with Haitian factories that emphasize fair wages and fair treatment, Allmade has set out to make a difference in the garment and apparel industry. More than a dozen screen printers from around the world joined forces to make a t-shirt that had a story behind it – and it worked.

It turns out making a t-shirt...isn’t so easy. From supply constraints to civil unrest in Haiti, Allmade’s success has come with a huge variety of challenges. Screen print shop owners aren’t supply chain gurus – or experts in geopolitics. Sanmar’s deep knowledge of distribution networks, timing deliveries, and even managing what colors and sizes to keep in stock will prove tremendously valuable for Allmade.

For Allmade customers, there’s hardly any change. Orders are routed through Sanmar’s website now, which means Sanmar’s vast customer base can now access Allmade’s high-quality t-shirts. This means the Allmade team can focus on what they’re great at: telling the Allmade story. No more worrying about whether the Space Black t-shirt is in stock...it’s time for the Allmade founders to hit the gas on marketing, selling, and making an even bigger impact with the Allmade brand.

The future is exciting, even if it’s precarious. While this partnership has been in the works for more than a year, Allmade found a tremendous reception from the industry at large to their brand’s story. The impact that a t-shirt company can make is surprisingly large, and Allmade is determined to do more than sell shirts. They’re making a visible impact on a large industry with a tremendous social, ecological, and economic impact.

Allmade: https://www.allmade.com
Sanmar: https://www.sanmar.com

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