How A Small Town Screen Printing Shop Raised $60k Using Merch

Homestretch Sportswear in Ohio saw a webinar about Printavo Merch and decided to give it a shot. "The outcome was unbelievable. We had such amazing community support," Kelly from Homestretch told us. Can a small town still raise money with online stores? How can you grow outside of your small town as a screen print shop? With 2 locations in two small towns in Ohio, Homestretch has recently adopted Printavo Merch and quickly made more than $60,000 in sales.

"We took it upon ourselves to stay focused. Before this, we would say, it'd be nice if the world would stop for a moment. So what did we always want to take the time to do? We've just started checking that list," Kelly said. Their local Chamber of Commerce helped to promote the stores and Homestretch to local businesses. By knowing their local networks of businesses, "They heard about us from different angles at the same time," Kelly said.

"They just send their logo, email that to Homestretch, and we add them onto the store," Kelly told us. "I didn't expect it to take off. But it was crazy!" They've spent years wrangling with Excel spreadsheets and struggling to take orders for their yearly team packs, but now it's much easier to create stores and accurately ship and track orders. "We always get complimented on our individual bagging, just the convenience of it – be sure you're catering to those businesses."

Homestretch Sportswear has pivoted and adapted to a new era in screenprinting. We're thrilled to have their back and help them keep pushing through!

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