Listen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.
Episode 37, May 15, 2020, 04:50 AM
We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world.
He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK and Australian governments, ethical issues around nudging and tonnes more interesting stuff. And his passion for Ipswich Town.
Go listen now and discover why stellar brands like IKEA, Google, Sainsbury’s and Starbucks have looked to him for behavioural science guidance.
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Follow Richard on LinkedIn.
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Follow Richard on LinkedIn.
And on Twitter.
Here is the Communication Science Group’s website.
And the BVA Nudge Unit website.
Here is his book, The Behaviour Business.
Predictably Irrational by Dan Ariely
Decoded by Phil Barden
The Art of Choosing by Sheena Iyengar
Thinking Fast and Slow by Daniel Kahneman
Where Did It All Go Wrong by Eaon Pritchard
The Choice Factory by Richard Shotton
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