Thinking of making a move from figure skating to strategic consultancy? Then you need to listen to Liana Dinghile

We’ve cut a cheeky round hole in the ice to catch former figure skater and strategic consultant and business leader Liana Dinghile, this week.

A proud Londoner with a mix of Sicilian and Scottish heritage, Liana works with Tonic Creative Business Partners, having previously been at Siegel + Gale and Dragon Rouge. She has helped guide some of the world’s most successful organisations, working with the likes of Bayer, Sainsbury’s, British Airways and Hewlett Packard.

She talks to us on her early career as a figure skater, how she got into the industry with TUI, making the move from client to agency side, what makes a good strategy and examples of brands that nail it, positive work cultures, her love and knowledge of wine, and barrels more.

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Follow Liana on LinkedIn

And her agency, Tonic

Here is Tonic’s website

Liana is also a member of the BIMA Mentoring Council

Book Recommendations:

Laws of Simplicity by John Maeda
Rise by Gina Miller

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