Dex Deboree, Sports Marketing Expert with Falkon

Rick talks with sports marketing savant Dexton Deboree -- Founder/Creative Director of Falkon, the branding agency focused on sports, culture and social impact -- 2020 represents a new sports marketing renaissance where movies can be brand marketing plays or broadcast ad campaigns roll out like a binge-worthy TV series. The key to modern sports marketing, as opposed to the past, is telling socially relevant stories.