"Borrell's Local Marketing Podcast" EP 12

Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new forms of marketing. In fact millennials are now approaching 40 and have hung up the baggy pants and sideways-turned ballcaps, spending their money on homes, cars, and vacations to Cancun. This show features an interview with youth marketing guru Matt Britton, CEO and founder of the ad agency Suzy, who's advised dozens of major brands trying to reach these dynamic and sometimes demanding new consumers. #Radiostpete.com