Notepad with Ibrahim Sani: Switching iOS - Android

Switching from an Android to an iOS phone, or vice versa seems to be a huge barrier for most phone users. But intra-OS, consumers finds it easier to switch. What does this mean for Samsung, Huawei, and others? And does this mean Apple can't grow their market share? All this and more, in this discussion between ADA's Head of Business Insights Vittorio Furlan and Ibrahim Sani.