The Ulster Farmers’ Union hits out at Tesco's over an advert for their new vegan range. Does the ad demonise meat as a food group or is eating meat vital to our diets?

The Ulster Farmers’ Union has hit out at Tesco's over an advert for their new vegan range. They say the advert demonises meat as a food group and undermines scientifically supported public health messages which show that eating red meat is vital to maintaining a healthy, balanced diet. Vinny spoke to beef farmer Libby Clarke and John Carmody from The Animal Rights Action Network.

Tesco Statement: “Our Food Love Stories celebrate recipes both with meat and without. For those customers who tell us they are looking to eat a little less meat, our Plant Chef range offers a delicious, affordable alternative. Our aim is always to offer choice. They also said they remain absolutely committed to working in partnership with all UK farmers, and they value the vital role they play in providing food for our customers.”