Can't Beat 'Em? Do What They Overlooked

What happens when your original vision just doesn't work? That's what happened to Jesse Wolfe, whose company O'Dang Hummus totally failed to place its hummus onto store shelves. This is the story of how Jesse rethought what his company does, listened to his customers, and came up with an entirely new way to reach retailers—and is now in 10,000 stores and counting.

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