US brand's ₹2 lakh shoes filled with 'holy water' sold out within minutes
Episode 552, Oct 11, 2019, 03:25 PM
A Brooklyn-based brand named MSCHF recently customised a pair of Nike shoes and filled them with coloured 'holy water' sourced from the Jordan River. The brand customised less than two dozen shoes and sold them for over ₹2 lakh per pair as 'Jesus Shoes'. The company claims they were sold out within minutes of the debut.