Borrell's Local Marketing Trends EP 6 w/ Nexstar CEO Perry Sook.

Borrell's Local Marketing Trends" This episode includes stand-in guest host Jim Brown, president of Borrell Associates, and Gordon's interview with Nexstar CEO Perry Sook.

This episode includes stand-in guest host Jim Brown, president of Borrell Associates, and Gordon's interview with Nexstar CEO Perry Sook, conducted days after the FCC approval of the Tribune acquisition. Our Episode 6 zooms in on broadcast TV, which commands the biggest ad budgets but a relatively small market penetration of ad buyers. The featured 10-minute interview explores Sook's view on whether OTT subscription revenue might replace retrans fees (now more than half of Nexstar's revenue), what "sapling" segment of the company he sees developing into an oak tree, and what Nexstar looks like five years from now.