How To Make Yourself Standout

Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different.

[1:26] - Uber was an evolution, not a revolution

[3:09] - How a furniture startup differentiated itself

[6:42] - Pay attention to the "what" and "how"

[8:17] - Faith is the ultimate currency