What3words CMO Giles Rhys Jones talks on how 3 simple words can save lives, deliver pizza and transform the Mongolian postal service.

This week we’ve pinpointed the exact location of what3words CMO Giles Rhys Jones for a good chinwag. Awarded the Cannes Lion Grand Prix for Innovation, Giles talks at length about this amazing global addressing phenomenon that is used by entities as diverse as pizza delivery companies and emergency services, as well as some of the world’s largest automobile companies like Mercedes and Audi.

Giles also reveals nuggets of interest from working agency side at Saatchi & Saatchi and Ogilvy, where clients included HP, Unilever and British Airways, as well as what it takes to set up an agency, the secret for getting good press coverage, and a whole lot more. Go listen, sit back and enjoy.

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Company
what3words

Books
The Messy Middle by Scott Belsky
Alchemy by Rory Sutherland

Giles
Gymnasium
LinkedIn Profile
Instagram Profile

Article
What3words: The app that can save your life (BBC)
The Blogfather discovers W3W in June 2015

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