Secrecy First, Immersive Power, Offline Works
Season 3, Episode 35, Jun 03, 2019, 12:00 AM
In conversation with Shreya Soni, CEO & Founder of Delhi Secret Supper Club (DSSC) - India’s first-of-its-kind platform with a vision to enable "like-minded people to get together without an agenda". More than 6 years since inception, DSSC is now a leading curator of immersive experiences for the country’s most exclusive member base. Shreya's thoughts on the value of curated discovery, the changing ebbs and flows of online/offline marketing, and her admirable forbearance for food and water allergies makes for a mighty interesting chat!
We sip Coffee with Shreya Soni, CEO & Founder of Delhi Secret Supper Club (DSSC) - India’s first-of-its-kind platform with a vision to enable "like-minded people to get together without an agenda". More than 6 years since inception, DSSC is now a leading curator of immersive experiences for the country’s most exclusive member base.
A former London-based Consultant, Shreya walks us through her journey as an Incognito (yes!) CEO and shares how Secrecy, even for herself, created the very hook and moat differentiating DSSC. Her thoughts on the value of curated discovery, the changing ebbs and flows of online/offline marketing, and her admirable forbearance for food and water allergies makes for a mighty interesting chat!
A former London-based Consultant, Shreya walks us through her journey as an Incognito (yes!) CEO and shares how Secrecy, even for herself, created the very hook and moat differentiating DSSC. Her thoughts on the value of curated discovery, the changing ebbs and flows of online/offline marketing, and her admirable forbearance for food and water allergies makes for a mighty interesting chat!
The Agenda:
- Deploying Secrecy in Business
- From Experiences to Experiential Marketing
- Return of the Offline (and Authentic Regional Cuisine)