Justin Bieber Launches Plant-Based Deodorant

Justin Bieber has teamed up with Schmidt’s Naturals, the leading brand in plant-based, cruelty-free and vegan products to release the new deodorant, Here + Now this Fall. The new partnership between the brand and the singer-songwriter aimed to develop a new deodorant focused on changing how we all live our lives. We sat down with Michael Cammarata, Co-Founder and Chief Executive Officer, Schmidt’s Naturals, to talk all about the special edition deodorant scent, inspired by the idea of self-care and being present.