Roger Blyth on Radio City - 1978

Roger Blyth entertains in the afternoon with ‘City Extra’ on Liverpool’s Radio City in Summer 1978. As with so many of the early stations, it spread its geographic wings as much as it dare – serving ‘the North West and North Wales’. The City Show-mobile was on the road too. More station IDs than earlier generations, at a time when the industry was just getting accustomed to audience research. The ad breaks illustrate how varied and competitive the local retail world was – and listen out for a Kenny voice-over.

Comprehensive news too, featuring a posh Roy Hattersley - and talk of inflation lying at 7 or 8% - with the prospect of it even remaining in single figures. A bit of speech for no apparent reason in the form of an interview down a bad phone line – as was often the case back then - and a more useful public service campaign to persuade parents to immunise their children. Plus ça change, plus c'est la même chose.

No segues – but alongside the hits of the day, enjoy Les Reed and the Pop Proms Orchestra.

Roger died in 1997.