How Indie Brands Are Disrupting the Beauty Industry

The beauty landscape is being upended by the demands of a new generation of savvy consumers – we call them the Skintellectuals. Christian Ward talks to Mark Curry & Colette Newbury, co-founders of Be For Beauty and Stylus’ senior beauty editor Lisa Payne about how to engage consumers in this era of information parity, and the lessons to take away from this fast industry in flux.