Massy Arias & Stefan Williams: Prioritizing Integrity Over Profitability

Massy Arias and Stefan Williams, co-founders of Tru Supplements and fitness influencers, share insights on what they’ve learned from building a fitness brand designed to uplift others, how they handle disagreements as a married couple who works together, and the relationship between integrity and profitability.

On Episode 86 of #ThePlaybook, Massy Arias and Stefan Williams, co-founders of Tru Supplements, discuss

• Winning the time-management battle when working with your spouse
• Why Massy doesn’t let anyone else run her social media accounts
• How they’ve worked to differentiate their supplement line from competitors
• Why they believe that integrity wins out over profitability