Meet the Man Who Popularized the Viral #Trashtag Challenge Getting People Around the World Cleaning Up
Mar 13, 2019, 12:08 PM
When Byron Román encouraged "bored teens" on social media last week to pick up litter, he didn't anticipate his post would make a difference. But seven days and hundreds of thousands of shares on Facebook, Instagram, Twitter and Reddit later, the world is looking a little bit cleaner.