Marketing Your Practice on a Shoestring
In this solo episode, we will be discussing how to get patients in your practice for free. I will be sharing 10 key tactics and practical tips that you can apply in your practice today to ensure that your books are always full.
In this episode we discuss:
● 02:11: Why marketing on a shoestring?
● 02:44: 1) Posting great content onto a blog.
● 04:23: 2) Commenting on other people’s content and building relationships with them.
● 05:18: 3) Retaining existing customers.
● 06:34: 4) Having a really good complaint handling process.
● 08:31: 5) Public relations.
● 09:20: 6) Generating referrals through word of mouth marketing
● 13:17: 7) Generating reviews.
● 14:35: 8) Multiplying the booking.
● 16:40: 9) Building corporate partnerships.
● 18:29: 10) Networking.
● 18:18: Roundup and key points to remember.