Fiona Davis, Infinitive
Episode 9, Nov 30, 2018, 10:07 AM
Infinitive's Fiona Davis joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Amazon, Apple, WPP, and audio.
On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest news in ad tech and martech.
Davis discusses:
– Amazon’s route to advertising dominance
– Apple’s stranglehold over app publishers
– WPP’s focus on creative agencies
– Why Audio advertising will be a huge growth area in 2019
– Amazon’s route to advertising dominance
– Apple’s stranglehold over app publishers
– WPP’s focus on creative agencies
– Why Audio advertising will be a huge growth area in 2019