Full Employment – Do The Statistics Really Give Us the Whole Picture? How the Federal Reserve, “Gig Economy” and Student Debt Are Shaping Ou

Many economists believe the US economy is almost, or is indeed at, full employment. In this episode we take a deeper dive into what this means for businesses today and the wider economic impacts. We look at what the statistics actually tell us, we discuss the rise and rise of the “Gig Economy” and we examine how the tripling of student debt levels is changing the way in which we plan our lives. Is the Federal Reserve getting its rates policy right? Or are they placing economic growth in a vice? We also take a look at how to gain employee “buy-in”, and why emotional compensation is needed sometimes over and above financial compensation when rewarding employees. Finally, we pay homage to the founding father of sports sponsorship marketing, Lou King who recently passed away aged 93 and discuss how being everywhere as a brand can act as a consumer turn off.   Topics Discussed: How Quickly Will AI Become Part of the Sales Process – 1:25 Lou King: The Father of Sports Sponsorship Marketing – 9:00 Is Being Everywhere as a Brand a Good Thing? – 12:00 Full Employment: What Does It Mean? – 16:25 Does the Federal Reserve Have Us in an Economic Vice? – 18:00 What The Employment Statistics Are Actually Measuring – 23:00 The Rise of the “Gig Economy” and How It Skews Statistics – 26:00 The Drop in Manual Skilled Workers – 28:30 How Student Debt is Shaping the Younger Workforce – 31:35 Can We Replace Employees Altogether? – 34:30 Still a Shortage of Labor in Some Locations – 35:38 How “Emotional Compensation” Is a Growing Part of the Employer Offering – 40:33 Encouraging a Tribe Culture: Getting Employees to Take Pride in Their Work – 42:42