The Perfect Persona: How to increase prospect engagement, response and conversion

There will likely be a Game of Thrones recap/convo. for fun! In that light:  The host/guest names are: Host:  Matt Heinz, First of his name, builder of sales funnels Guest:  Josh Baez, first of his name, breaker of chains, writer of marketing copy or Ft. Josh Baez, the original persona non grata