Marketing mobility: How to move from marketing to the c-suite

Join Matt and his guest, Liz Pearce as they discuss marketing mobility. A lot of marketers envy your path – marketer to CEO.  How did you do it, and what recommendations would you have for other marketing leaders who want to someday run their own business? Have you found it hard to manage other markters, especially CMOs?  What’s key to managing them without micromanaging given your marketing background? You’re in a crowded market, what’s your key to differentiating and winning? We’ve talked before about your impressive productivity habits.  What’s working for you right now? Liz Pearce is Chief Executive Officer at LiquidPlanner, the fast-growing Seattle-based maker of predictive project management technology. She is responsible for the company’s overall vision, strategic direction and growth. Liz is an entrepreneurial leader with more than 15 years of marketing, product management and technology leadership experience. She started her career at LiquidPlanner as Director of Marketing in 2007 before being named COO in 2011 and CEO in August of 2012.