Podcast | Digging Deeper- The Asian Paints story: Colour-coding the success mantra

"Har ghar kuch kehta hai,” says the Asian Paints punch line and it in a way sums up the brand's lasting relationship with the Indian consumer.

On today's Digging Deeper with Moneycontrol, we will share with you the story of the homegrown brand that has gone global as it manufactures, sells and distributes paints, coatings, products related to home decor, bath fittings and even provides a bouquet of related services.

Asian Paints is today India's largest and Asia's second largest paints corporation. It rules the Indian paint industry with 54.1 percent of the market share and it is the holding company of Berger International.