#ObasRants, branding and the music industry

The artists coming up in today's music scene are facing a crunch of competition so great that they're being forced to pay for performances at venues. 

Anthony Obas' Voiceless Music bought into this strategy of making $ by giving independent artists consultation, but is it the right way for artists to bet on themselves? 

Plus, ObasRants and is marketing or content the more important factor in pushing a brand, product, or even a Bobcast?