Story of the Day: KIMBHO? KUTRA TVAM?

Bhraataah evam bhaginyah, kimbho? Even before I could say, “Brothers and Sisters, what’s up” on the app, it seemed to have snuck out of Play Store. But it seems to have come back up now.

Yesterday, Patanjali's spokesperson SK Tijarawala, in a tweet, stated: "Now Bharat will speak. After launching SIM cards, Baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessaging platform. Download it directly from Google Play Store."

In a country where the spiritual is never too far from the political, and the political has always been in cahoots with the capital, Baba Ramdev, erstwhile Ram Kisan Yadav, is the picture of that ever-elusive synergy, a synergy that is a saffron-clad, yogic combination of saattvik and savvy.