How to Tell a Story with Data

  There is nothing like making a presentation to a board of directors, salespeople or even customers that contains important data that strikes fear in the heart of a marketer.   How to do it so the listener understands the most salient points is what Cyndi Greenglass of Diamond Communication Solutions tackles in this program.  Data presentations can be spot-on compelling when the presenter takes the time to make it interesting with the oldest of all means: communicating with a story.  The host is Jim Obermayer.  They will cover: The power of storytelling? If you are a marketer, why should you care about data and this topic? How to turn your data into a memorable story! So, you have a data analyst, shouldn’t they do this? What are the top mistakes marketers make when presenting? What are the three tips listeners can take to the bank? About Cyndi Greenglass Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division. Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service. In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally, is highly sought after to speak at major industry conferences.Cyndi received her B.A. from University of Toronto and holds a M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor. Diamond Communication Solutions Diamond Communication Solutions is a full-service partner in the design, production, and deployment of data-driven, highly personalized customer and member communications for businesses and non-profit organizations. Delivering targeted, relevant, and dynamic messaging using print and digital media, Diamond provides in-house solutions for secure communications, direct response, and fulfilment solutions. Our clients are primarily in the specialty industries of healthcare, financial services, insurance, and nonprofit. With over 1,200 healthcare customers and over 500 financial clients alone, Diamond has a client base that includes Fortune 1000 companies, major insurance and financial institutions, and member organizations. URL: www.dmsolutions.com SLMA Radio S