LID Radio Episode 44: How to capture the magic of your Brand

Author Luc Bardin joins us to talk about his new book "The Enduring Strategic Brand" and to tell us how we can harness the power of our brand to create real value, stability and magic that propels brands to stardom

Learn more about Luc and The Enduring Strategic Brand: http://thestrategicbrand.net/ Assess your brand: http://thestrategicbrand.net/brand-system/assess-your-brand/