HTE 362: Run Your Business with Processes (and Grow it with Vision) | Allen Brouwer

My guest today is an outdoors enthusiast, marketer, and an entrepreneur. Back in 2015, he was approached by another entrepreneur with an idea to design, manufacture, and sell a powerful yet simple daily planner and journal. This idea became the Self Journal. When their initial Kickstarter campaign raised $322,000 in just 34 days, they knew they were onto something — this something became known as BestSelf — a ecommerce business that wants to own your office. In the discussion, we talk about the power of daily action, strategic partnerships, and how BestSelf acquires their customers. Now, let’s hack… Allen Brouwer.