Gem 106 launch - 2011
Episode 299, Dec 31, 2011, 05:49 PM
The launch of Gem 106.
This was a bizarre moment for me personally. We changed the brand on our East Midlands station at the stroke of midnight as 2010 became 2011. You can hear here the last mention of the 'Heart' brand, which had brought great success and continues to live nationally; and moved to our own name. Three of us were on site at midnight, as we jolted, literally, from one brand to the next. It was for pure anorak reasons that I volunteered to do the midnight junction and the slice of programming afterwards.
And - great that 2013 brought the best ever audience figures for any station on this frequency - and there have been four!