HTE 353: Setting Goals and Getting Started | Joe Pulizzi

My guest today is an author, fan of the color orange, and an entrepreneur. He is best known as the founder of Content Marketing Institute, and the largest in-person content marketing event in the world, Content Marketing World. He founded the company back in 2007 and spent nine years growing and scaling the business until it was acquired in June of 2016. During this time, my guest also published four massively successful books on marketing with content. His fifth book, Killing Marketing, set to launch September 2017. In this conversation, we discuss the true value of writing down your goals in the present tense, how CMI began monetizing its blog, and why now if the best time to start. Now, let’s hack… Joe Pulizzi.