Why Your Vacation Photos Are More About You Than What You See

They are one of the Seven Wonders of the World. But for many tourists visiting the Pyramids of Egypt, these ancient marvels are a mere backdrop to the real stars of the show: themselves.

Over the last ten years, tourism photography has increasingly become a vanity project. Rather than documenting spectacular sites, holiday pictures are now used as self-marketing tools to further the narrative of the “ideal life”.