HTE 320: [GOING DEEP] What Entrepreneurs Need to Know About SEO in 2017

As entrepreneurs, we tend to focus on building products and providing services. We have a tendency to think that if we create something valuable enough, customers will flood in the door. Yet, we hear crickets. SEO — or search engine optimization — is not only about getting visitors to your website, it’s about getting people who are buyers to your site. Our customers go to Google when they want to solve a problem. It’s our job to make sure we can be found. In today’s episode, we are going deep into SEO to uncover what entrepreneurs need to know about SEO in 2017. From getting ranked quickly, to what and how to create content. My guest even lays out the four steps to getting search engine traffic to an eCommerce website. My guest is the chief of marketing at AHREFs, an SEO software company, and data-driven marketing toolset. Now, let’s go deep with Tim Soulo.