44. Diamonds And Ferraris: How To Design A Luxury Experience, with Karl Schwantes

In this episode, I chat with the owner of Xenox Diamonds and luxury experience designer, Karl Schwantes. Karl is an expert at creating outstanding customer experiences and forging ideal partnerships. He is a super savvy marketer and businessman. If you're looking to create a boutique experience in your practice, this episode is a must listen.

In this episode, we chat about How he came to run the family business Niching and creating a premium brand The power of a positive, goal-driven mindset How to get to know your Ideal Client Avatar well Why he runs Whisky nights in his jewellery shop Creating luxury experiences Value adding rather than discounting and much more.

You can find out more about Karl Schwantes On his website http://www.xennoxdiamonds.com.au/biography/ LinkedIn https://www.linkedin.com/in/karlschwantes