40. Challenging Industry Conventions (and Why You Should) with Clarissa Rayward

In this episode, I chat with Clarissa Rayward about challenging your industry’s conventions and why doing so will set you apart from the rest. Clarissa is the director of the Brisbane Family Law Centre and is an Accredited Specialist in Family Law and is focused on supporting her clients through their divorce and separation without the need for them to go to Court. She is passionate about education and in 2013 launched her blog - The Happy Family Lawyer sharing her knowledge on separation and divorce to assist families at this difficult time. Clarissa has been a finalist in the Young Entrepreneur of the Year Awards in Brisbane during 2012, 2013 and 2014. Her unique approach to business and to the needs of separating families has ensured that the Brisbane Family Law Centre is a leader in this field.

In this episode, we chat about: • The development of the Happy Lawyer personal brand • The role her natural creativity has played in business development • The value of becoming known for something • Creating a comfortable space for clients going through a difficult time • Niching • Avoiding burnout • Why dentists need a personal brand

You can find Clarissa Rayward at: http://www.bflc.com.au http://www.thehappyfamilylawyer.com/