HTE 275: The Discipline of Entrepreneurship | Kristina Halvorson

My guest today is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, The Discipline of Content Strategy. She is also one of the coolest, most passionate and friendly people that you could ever hope to meet. Although we don’t avoid content strategy explicitly in this conversation, we are here to talk about her as an entrepreneur. My guest is currently the CEO at Brain Traffic, and Founder of the Confab Content Strategy Conferences. Her agency Brain Traffic is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck and Best Buy. She currently lives south of me in the northern city of St. Paul, Minnesota with her two kids. Let’s hack… Kristina Halvorson.