How to build a company and sell it with Yuri Moreno

Yuri Moreno is from Sao Paulo, Brazil. He got a start early in life in the digital marketing world. He entered digital marketing at 19 and by the time he was 21, he was the head of one of the largest digital marketing firms in Brazil called UnderDOGS. Solving his customer challenges led him to start a back end digital marketing agency called Extraball. He and his co-founder at Extraball eventually sold both companies! So Yuri is here today to explain how he started a company to sell it.

Interesting things you can learn from today's conversation:

How Yuri got into digital marketing
Why Yuri became fascinated with traffic and conversions
The strategic decision Yuri made to limit his client base and why
How he realized the marketing agency was leaving money on the table
How he met his clients' demand by offering a front end solution
How they handled a cash flow problems
Why being close the numbers as a founder would have helped him
The length of time it took to be profitable
How he bootstrapped the company
The profit differences between his 2 companies
Ways they dipped their toe into social media
How Yuri knew it was time to sell
How he planned an exit strategy
The length of time and negotiations for the sale
How he bundled his companies together to
His advice for landing a sweet deal with an early stage start up

Connect with Yuri: yuri [at] yurimoreno.com

Twitter @yurimoreno