How to take your side gig to 1000+ paying users in a year with Tim Hill
Tim Hill is from Australia and comes from over 8 years in advertising and digital agencies including Hoodlum, Reading Room and BMF. He is passionate about data-led marketing and leads product direction and operations at Social Status. He always knew there was a better way to quantify the results you are getting from social media. That led him to start a side hustle to solve the problem and he ended up growing it to become his full time business. From bootstrapping his side hustle to taking his start up to an accelerator and getting angel investments - Tim is here today to share his story with us.
Tim also shares the following in this episode:
How he decided to set better data driven KPI’s for social media
Why his background as a digital media strategist helped him create social status
Why it’s important to quantify what’s happening on your social media channels
How long it took Tim to act on the issue he wanted to tackle
Why he didn’t leave his full time job to get started
How he found others with the same problem he was trying to solve
Ways his network allowed him to conduct great market research
How he stumbled with paid testing for his product
Why traditional wisdom about his pricing model proved flawed
How he knew he was ready to go full time in his start up
How $1000/month in revenue was enough to make a change
How long he bootstrapped the company
When he closed an angel funding round
What his secondary goals for Social Status were
His description of his product and what it can do for you
How you can use his product to understand what your competitors are doing
How he grew his customer base when he started
What an accelerator program did for his business
How he actually got into the accelerator program
Why dropping his prices took the business to a new level
How he raised an angel round of funding worth $300,000
Why the US has better hamburgers than Australia, and who is his favorite
Resources: Tim thinks the success of his company is due to his involvement in an accelerator program. He highly recommends these 2 accelerators:
iAccelerate - based in Australia
Hackers and Founders
Connect with Tim: Twitter: timhill22 Tim's Website: https://socialstatus.io/