Redefining the relationship between a women and her wardrobe with Purva Gupta

Purva Gupta is the founder of Lily, which, “helps women discover & buy clothes according to their emotions and perceptions about their own body.” She is a graduate and mentor at The Founder Institute and the Recipient of the Harley Lippman Entrepreneurial Fellowship. She graduated with an MBA and worked in a startup in India before immigrating with her husband to the U.S. to work with Unicef. Listen as Purva shares her insights and her passion for the startup process with us:

How Purva was able to gain funding and a sponsor for her visa through Unshackled.
Working hard and cramming three months work into one month.
How being a part of Founder Institute benefitted Purva, creating networks for her.
Why Purva came to the U.S.? Unicef and their venture capital investment project.
Encountering the pain-point of finding clothing that makes you feel good.
How working with a startup in India had given Purva a taste for it, with a difference.
Brainstorming with her husband, for a startup to solve a problem she could relate to.
What Purva did to research the retail tech space for her startup
What she learned from her first project: She’d created a feature,not a product.
What to do next: Be attached to the problem, but not the solution.
Applying to The Founder Institute and what followed.
How to pick yourself up and grow stronger.
Why Purva was able to get to the crux of what women want from their clothes.
Using science to create an algorithm which helps women shop with less frustration.
How Purva validated Lily in Macy’s.
The next step and the entire user experience using Chat.
How to acquire more funding for the next step?
What’s next for Lily, and what’s next for Purva Gupta?
Purva’s parting advice

Links: Purva Gupta on LinkedIn Lily Unshackled Breaking the Borders guest: Nitin Pachisia The Founder Institute