HTE 267: The Story of UGG Boots | Brian Smith

Today’s guest cleared his own path to success with over 30 years of hard work and it paid off big time. At 29 and living in his home country of Australia, he decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf all the legendary breaks. He soon noticed that there were no sheepskin boots in California, so he and a friend dug up $500,  bought six pairs from Australia and brought them to California. This was the birth of  UGG Boots. For the first 13 years, he was crippled by a lack of financing to purchase product, in order to meet sales demands. His company was taken from him at one point —- then he gets it back. This is an absolutely crazy story of wins/losses/rags to riches.  But he overcame and built an internationally recognized brand. He is now a newly published Author with his new book The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul. Now, let’s hack… Brian Smith.