Americans Aren’t Buying Orange Juice

First it was soft drinks; then it was skim milk. Now you can add orange juice to the list of once-popular beverages Americans aren't consuming anymore.

OJ sales have decreased 13% since 2012, Business Insider reports, based on data from Nielsen. Frozen orange juice is responsible for the biggest proportion of lost sales, falling 39% in the last four years. Nielsen reports that Americans now consume about 1.4 million gallons of frozen concentrate each month, compared to 19.