Barbie’s New Body Is Helping Mattel in a Big Way

Barbie has seen a 23% rise in sales during parent company Mattel's second quarter, Wall Street Journal reports.

The sales increase comes after the company changed Barbie from an exclusively blond bombshell-style doll to one that represents a variety of races and body types. “The entire Mattel organization took on the challenge to reset this storied brand and have made tremendous strides in a very short period of time," Mattel president Richard Dickson said in a conference call.