9. Rolls Royce designer and luxury furniture maker show how to build a premium brand in a competitive market

David Boucher and his elite team of artisans have designed and handcrafted stunning works of art you can touch, use and desire since 1977. Working from their purpose-built, Toowoomba workrooms, and with a luxury store in Castlereagh Street, Sydney, Boucher & Co has reinvented the art of fine craftsmanship to a height rarely seen, creating luxurious items from precious materials and rare timbers that perfectly reflect their clientele’s style, status and passion for the very best you can own. Over the last 37 years, the company has forged a global reputation for design excellence, crafting fine art one-of-a-kind, bespoke mechanical furniture pieces for the world’s connoisseurs. They number royalty, sultans, movie stars, heads of state and captains of industry amongst their exclusive patrons. Inspired for decades by the pinnacle of luxury brands, Rolls-Royce, David Boucher has specialised in contemporary Art Deco design – a commitment to exquisite materials and cool modern luxury design that has now resulted in a collaboration with the iconic carmaker.