"The Relevant University" for October 22 2013

Welcome to The University of Toledorsquos The Relevant University hellip Irsquom your host Larry Burns vice president for external affairs at The University of Toledo.

As technology continues to evolve changing the ways we communicate and get our news organizations have to quickly adapt to get their messages out.

The integration of marketing and branding is the topic of tonightrsquos show with

Rob Mattina of the Detroit Red Wings who will talk about how the team connects with its fans in Hockeytown

Patrick Duggan co-founder of the web site Down with Detroit talks about a true ldquograss rootsrdquo marketing approach

Patrick Mendoza discusses the excitement of the Capital One Mascot Challenge

And PR Weekrsquos Lindsay Stein shares some expertise from the leading industry magazine